Concerts

CASE STUDY – CORPORATE HOSPITALITY, CELEBRITY CONCERT

Myrtle Beach

Objective

To provide a VIP group with hotel accommodation, private cocktail reception at the House of Blues in Myrtle Beach, followed by access to Kenny Chesney’s performance at the Old Alabama Theater.

Highlights

The beachfront Marriott Myrtle Beach provided the accommodation for this high level group, offering private registration, pre-key, special VIP amenties delivered pre-check in, and a private hospitality area. The program kicked off with a splendid welcome cocktail reception on their ocean front terrace, followed by individually arranged dinners with appropriate transportation. 

The following day, everyone enjoyed beach activities and a relaxed morning before transferring to the Myrtle Beach House of Blues. Private rooms with the unique hospitality provided by the House of Blues preceeded the spectacular Kenny Chesney private concert, truly enjoyed by all. The final day dawned and the group enjoyed a day of leisure, with transportation standing by for individual sightseeing or shopping tours. The group’s Grand Farewell Dinner took place in the hotel’s grand ballroom and included a specially selected menu, décor designed to enhance the country music theme, and the client’s product colors, followed by music and dancing. Tired but happy clients headed home the following day!

The Monalto Difference

As this was a larger group, we wanted to be sure to give the same personal attention to each individual and request as we would to a smaller group. With careful planning, working closely with the hotel staff, our transportation company, and the management ofboth the House of Blues and the Old Alabama Theater, we were able to accomplish this goal.